ROKU shares exchanged immovably higher Wednesday following a report that said about its possible takeover by Netflix (NFLX)

Talks inside the San Jose, California-based gathering has centered with respect to a potential takeover bid from streaming monster Netflix.

An all-stock deal with Roku could permit Netflix to get to Roku's ad-sales platform

Netflix hopes go gain from this deal as they are looking forward to move away from its subscription-only model.

Netflix shares, meanwhile, rose 4% to $206.43 each.

Roku shares were stamped 10.9% higher in late daytime exchanging Wednesday to change hands at $103.65 each.

Netflix shares, nonetheless, are down over 65% up until this point this year after it had shed 200,000 supporters

Roku shares, in the interim, are too down this year, falling over 60%, fixing its market cap at around $13 billion.

"Despite its weak share price, the company is able to attract top tech talent because of its overall competitive compensation and culture focused on developing a leading TV-based ecosystem," Davidson's Forte said.